• Emil Frey Group appointed as future General Distributor of FUSO products across 21 European markets
• Commitment of Mitsubishi FUSO Truck and Bus Corporation (MFTBC) to European customers and the European market
• Andreas Deuschle, Head of FUSO International Sales and Customer Services: “Mitsubishi FUSO is providing light duty commercial vehicles, produced in our plant in Tramagal, Portugal, for our European customer since 1980. The partnership with Emil Frey brings together two strong players in the European truck market. We are confident that combining FUSO’s innovative products with Emil Frey’s extensive network and expertise will deliver exceptional value to our customers.”
• Gerhard Schürmann, CEO of the Emil Frey Group: “We are honored to expand and further strengthen our longstanding partnership with FUSO by becoming the distribution partner in additional strategic regions across Europe. Emil Frey’s strong customer focus and deep market expertise, combined with FUSO’s innovative and sustainable products and outstanding quality, will enable us to deliver the best possible service to our customers and dealer partners in each country.”

Leinfelden-Echterdingen, Germany / Tokyo, Japan – Mitsubishi FUSO Truck and Bus Corporation (MFTBC), a subsidiary of Daimler Truck AG, is announcing the appointment of Emil Frey Group, headquartered in Switzerland, as the future General Distributor of FUSO trucks, aftersales and services across 21 European markets. This reorganization of European FUSO sales is part of the integration of the FUSO and Hino brands under the new holding company ARCHION, which plans to start operations on April 1, 2026. FUSO light-duty trucks will continue to be available in all current European markets.

This strategic partnership will cover the following countries:
Albania, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, France, Germany, Greece, Kosovo, Liechtenstein, Monaco, Montenegro, North Macedonia, Poland, Romania, Switzerland, Serbia, Slovakia, Slovenia, Hungary.

With this collaboration, MFTBC reinforces its commitment to the European market and its customers, ensuring strong representation and service through one of the most respected automotive distribution groups in Europe.

Andreas Deuschle, Head of FUSO International Sales and Customer Services: “Mitsubishi FUSO is providing light duty commercial vehicles, produced in our plant in Tramagal, Portugal, for our European customer since 1980. The partnership with Emil Frey brings together two strong players in the European truck market. We are confident that combining FUSO’s innovative products with Emil Frey’s extensive network and expertise will deliver exceptional value to our customers.”

Gerhard Schürmann, CEO of the Emil Frey Group: “We are honored to expand and further strengthen our longstanding partnership with FUSO by becoming the distribution partner in additional strategic regions across Europe. Emil Frey’s strong customer focus and deep market expertise, combined with FUSO’s innovative and sustainable products and outstanding quality, will enable us to deliver the best possible service to our customers and dealer partners in each country.”

MFTBC remains committed to driving forward the electrification of commercial vehicles in Europe. The FUSO eCanter, the first series-produced all-electric light-duty truck, has been on European roads for years and is proving electric trucks profitability for various business applications – silent and locally emission-free. The eCanter comes with a wide range of body variants and is used, among others, for urban last-mile deliveries (box-body), with waste collectors in municipality services and landscaping or construction business. Together with Emil Frey, MFTBC is aiming to accelerate the transition to sustainable transport solutions and strengthen the brand’s position as a leader in the European truck market in the light-duty segment.

About Emil Frey Group

The 100% family-owned Emil Frey Group, founded in 1924 in Zurich, Switzerland by car mechanic Emil Frey, is among the leading mobility providers in Europe with a vast sales and service network for passenger cars, light commercial vehicles, trucks, busses, agricultural machineries and motorbikes as well as the corresponding finance and logistics services. Customers have the choice between traditional dealerships and cutting-edge digital sales platforms. The Group, with its 25,000 employees, sells more than 600,000 vehicles a year in 20 European countries.